Palatnik Factor

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Tune into the Palatnik Factor as I discuss using the Google content network among other network that can increase traffic and be part of your online marketing strategy.

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Online Marketing On Crack is Back talking about the Domain Market, Landing Page Optimization and Email Marketing on 10 cups of Coffe in 11 Minutes.

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It’s almost official, the fed has cut the discount rate, many markets are declining, so it means we are at or almost at a recession. Will this hurt the online marketing industry? Of course it will, a recession affects almost everything but its time to sit back and think OK, will this effect me and how, or what will be affected and what can I do to pull through or make some money.

Peoples behavior will change. How can you prepare for change?

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In order to be successful at online marketing, an industry that changes almost daily, research is a crucial part of our business. I wrote a piece on the search engine journal titles, The Importance of Research: A 2008 Resolution, which inspired me to do this podcast. It is sometimes underrated or not looked at with much importance as far as strategy. Listen Now...

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If you have been looking past video aspects of marketing, either publisher or advertiser, it's time to get your feet wet in the video space and find ways to monetize this growing format of advertising and marketing.

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-A research study on the top u.s. social networks and blog site rankings for Oct 2007 has been compiled by Nielsen online. Myspace is at the top of the rankings with 58.8 million unique visitors in October

-Google's blogger ranked 1st in traffic while Wordpress broke through the 2nd spot which grew an incredible 444% since last year

-YouTube announced HD video hitting the site in three months

-The Wall Street Journal Online is adding Digg buttons across the entire site, and you'll now have full free access to the articles submitted to Digg.

-Good news for online advertising as it continues to grow in the third quarter worth $5.2 billion dollars according to the IAB.

-AOL makes another acquisition, shortly after the acquisition last week of Quigo, AOL acquires Q&A provider Yedda,

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-Big news in the social scene, Myspace keeps up the buzz announcing self-serve ads to advertisers. More on the story Here.

-The almighty Google has signed a 3.5 billion dollar deal with Ask.com. More on the story Here

-...AOL trying to acquire more ad networks, they took a leap and acquired Quigo. More on that story Here

-Alibaba.com, a Chinese owned company which Yahoo owns about 39% of the company, has finally gone public. More on that story Here

Tune in next Friday and always check out the latest stories on the Palatnik Factor Blog