Palatnik Factor

Using Google Content Network and Contextual Advertising

Thu, 05 Jun 2008 09:01:00 -0500

Tune into the Palatnik Factor as I discuss using the Google content network among other network that can increase traffic and be part of your online marketing strategy.

Domaining, Landing Page Optimization & Email Marketing

Sun, 27 Jan 2008 17:08:00 -0500

Online Marketing On Crack is Back talking about the Domain Market, Landing Page Optimization and Email Marketing on 10 cups of Coffe in 11 Minutes.

Online Marketing Ideas For Recession 2008

Tue, 22 Jan 2008 23:24:00 -0500

It’s almost official, the fed has cut the discount rate, many markets are declining, so it means we are at or almost at a recession. Will this hurt the online marketing industry? Of course it will, a recession affects almost everything but its time to sit back and think OK, will this effect me and how, or what will be affected and what can I do to pull through or make some money. Peoples behavior will change. How can you prepare for change?

The Importance of Research for Online Marketing

Thu, 03 Jan 2008 10:40:00 -0500

In order to be successful at online marketing, an industry that changes almost daily, research is a crucial part of our business. I wrote a piece on the search engine journal titles, The Importance of Research: A 2008 Resolution, which inspired me to do this podcast. It is sometimes underrated or not looked at with much importance as far as strategy. Listen Now...

Growing Online Video Opportunities For Publishers & Advertisers

Fri, 23 Nov 2007 12:16:00 -0500

If you have been looking past video aspects of marketing, either publisher or advertiser, it's time to get your feet wet in the video space and find ways to monetize this growing format of advertising and marketing.

Week In Online Marketing Nov. 12th-Nov 16th

Fri, 16 Nov 2007 15:48:00 -0500

-A research study on the top u.s. social networks and blog site rankings for Oct 2007 has been compiled by Nielsen online. Myspace is at the top of the rankings with 58.8 million unique visitors in October -Google's blogger ranked 1st in traffic while Wordpress broke through the 2nd spot which grew an incredible 444% since last year -YouTube announced HD video hitting the site in three months -The Wall Street Journal Online is adding Digg buttons across the entire site, and you'll now have full free access to the articles submitted to Digg. -Good news for online advertising as it continues to grow in the third quarter worth $5.2 billion dollars according to the IAB. -AOL makes another acquisition, shortly after the acquisition last week of Quigo, AOL acquires Q&A provider Yedda,

Week In Online Marketing November 5th - Nov. 9th

Fri, 09 Nov 2007 10:37:00 -0500

-Big news in the social scene, Myspace keeps up the buzz announcing self-serve ads to advertisers. More on the story Here. -The almighty Google has signed a 3.5 billion dollar deal with Ask.com. More on the story Here -...AOL trying to acquire more ad networks, they took a leap and acquired Quigo. More on that story Here -Alibaba.com, a Chinese owned company which Yahoo owns about 39% of the company, has finally gone public. More on that story Here Tune in next Friday and always check out the latest stories on the Palatnik Factor Blog

Week in Online Marketing Oct. 29th-Nov.4th

Sun, 04 Nov 2007 13:22:00 -0500

The biggest news continued to be the Google PageRank update. I think this week put the defining touches on the Google PageRank update. This actually became big Google news, even the main stream media with publication such as Forbes picked up the story. Microsoft released their own analytics platform. Again, Microsoft has to compete with Google's free analytics platform. Google has announced forming and developing its own social media network code named Maka Maka. Myspace has partnerd with Zazzle, a widget which will be available for the bands section only as of now, making it easier for bands to sell merchandise directly through Myspace which allows users to customize the bands merchandise. Digg Shouts, a feature for Digg users to tell their friends about a story which could help the optimization process of a story you have submitted is not getting very good feedback from much of the industry. Privacy Issues online are still being raised but not much media is paying attention to this. Could hit online marketers hard if laws suggested by privacy groups become...laws. Read more on Online Marketing News @ the PalatnikFactor.com

Making Money Online During The Holidays

Sun, 28 Oct 2007 15:33:00 -0500

It's days away from November and that means opportunities to start making more money online are here. So, you want to make some extra change this holiday season? It's time to start capitalizing on the online traffic and time for you to start turning that traffic into money. I share my experience last season selling products online during this time and how much I made. Start selling on eBay, OverStock, to name a few resources that generate great traffic. Now it's up to you to get the product to sell for this holiday season. Visit The Palatnik Factor Online Marketing Blog for some cool post on marketing online.

Starting Your Own Social Media Website

Fri, 19 Oct 2007 13:50:00 -0500

Go Inside The Struggles of Starting Up Your Own Social Media Website with Founder and CEO of Epitunes.com Toren Ajk. I Also Talk About My Social Media Website Sojjo. Visit Epitunes.com Now! We Touch on Facebook, Myspace, Digg, and More...Want To Know More? Listen To This Episode Now! Want to know more about Online Marketing? Visit the Online Marketing Blog , The Palatnik Factor.

Affiliate Marketing For The Average Joe with David Adams

Tue, 09 Oct 2007 10:40:00 -0500

Go inside Affiliate Marketing with CPA-Affiliates.com own David Adams. It's not always about making millions online, but just making a living working from home. We talk strategy, experience, and more. You can check out David Adams blog: CPA Affiliates

ValueClick and Google PageRank Update

Sun, 07 Oct 2007 16:13:00 -0500

Welcome to the first Palatnik Factor podcast. This episode discusses the end result of the ValueClick story serving incentivized traffic and touches briefly on Googles Pagerank update.